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Team

Our Team

Meet the NuCare Senior Living Team

NuCare Senior Living was founded by Joel Moyer and Melissa Christman veterans in the senior living industry with a shared commitment to elevating care through integrity, innovation, and compassion.

With decades of combined expertise in operations, compliance, workforce development, and technology, they recognized persistent gaps in care standards, staff training, and leadership accountability. In response, they launched NuCare: a management and consulting firm focused on hands-on leadership, regulatory excellence, and data-driven operational support.

NuCare is built on the belief that exceptional senior care blends compassion with compliance. By combining Joel’s operational and technology leadership with Melissa’s regulatory and training strengths, NuCare delivers a modern, holistic approach that empowers communities, supports staff, and enriches the lives of residents and families.

Joel Moyer

Chief Executive Officer
Joel Moyer is a seasoned senior living executive with over 30 years of experience driving innovation, operational excellence, and compassionate care. As a second-generation leader in the industry, Joel has focused his career...Read More

Melissa Christman

Chief Operating Officer
Melissa Christman brings over 25 years of senior living experience, specializing in regulatory compliance, workforce development, and resident satisfaction. She has successfully guided more than 200 communities through complex regulatory challenges...Read More

Lynn Cooper

Director of Community Liaison
Lynn Cooper brings years of experience and heartfelt dedication to her role, providing leadership in admissions, outreach, and engagement across multiple assisted-living communities. With a background in social services and social work, Lynn has...Read More

Samantha Spellman

Director of People Operations
Samantha Spellman is an experienced HR professional with a strong background in process optimization and workflow efficiency. She is passionate about creating exceptional onboarding experiences, believing that a thoughtful first day sets the tone for...Read More

Molly Thompson

Director of Corporate Services
Molly Thompson brings a strong background in finance and data analysis, having previously worked in a data-driven role at a Fortune 500 company. At NuCare Senior Living, she leads corporate services with a focus on operational efficiency...Read More

Morgan Askey

Regional Operations Director
Morgan Askey brings nine plus years of nursing experience and a deep passion for assisted living and residential care. Her commitment to enhancing the lives of residents is at the heart of everything she does...Read More

Steve Christman

Director of Digital Strategy
Steve Christman brings over a decade of experience in social media, branding, and digital engagement, helping NuCare Senior Living build meaningful connections with residents, families, and staff. His earlier success scaling a company into 47 international markets...Read More

Emma Schlaefer

Community Liaison
As Community Liaison for NuCare Senior Living, Emma Schlaefer combines creativity, empathy, and strong communication skills to build meaningful connections between families, residents, and the broader community. With a master’s degree in education...Read More

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Joel Moyer

Chief Executive Officer
Co-Founder

Joel Moyer is a seasoned senior living executive with over 30 years of experience driving innovation, operational excellence, and compassionate care. As a second-generation leader in the industry, Joel has focused his career on improving memory care and resident-centered service delivery.

Before co-founding NuCare, Joel served as President of ECP (Elder Care Products), where he scaled the company into a national leader in electronic health records and operational software. Under his leadership, ECP became one of the most widely used platforms in senior living, enhancing care delivery and compliance across thousands of communities.

At NuCare, Joel brings deep industry insight, technology expertise, and strategic partnerships. His national network of providers, investors, and tech innovators supports NuCare’s mission to deliver scalable, high-quality solutions that elevate senior care.

Joel also served on the Board of Directors for WALA, advocating for workforce development, regulatory clarity, and improved care standards throughout Wisconsin.

Melissa Christman

Chief Operating Officer
Co-Founder

Melissa Christman brings over 25 years of senior living experience, specializing in regulatory compliance, workforce development, and resident satisfaction. She has successfully guided more than 200 communities through complex regulatory challenges, earning a reputation for operational excellence and trusted leadership.

Melissa collaborated with Wisconsin state officials to help rewrite DHS 83 CBRF training courses, shaping caregiver and administrator education statewide. Her influence continues to elevate care and compliance across Wisconsin’s assisted living communities.

As a Board Member of WALA, Melissa actively advocates for advancing the senior living profession. Her expertise includes employee engagement, leadership training, resident health monitoring, and innovative care delivery.

Driven by a passion for education, technology, and continuous improvement, Melissa remains a transformative force in the industry—committed to enhancing care quality and strengthening the workforce that delivers it.

Lynn Cooper

Director of Community Liason

Lynn Cooper brings years of experience and heartfelt dedication to her role, providing leadership in admissions, outreach, and engagement across multiple assisted-living communities. With a background in social services and social work, Lynn has devoted her career to supporting individuals and families through times of transition with empathy and care.

Before stepping into regional leadership, Lynn served as both Executive Director and Marketing Director, where she built teams grounded in compassion, integrity, and genuine connection. Her early work in children and family services shaped her lifelong commitment to person-centered care—a philosophy she now brings to senior living by guiding families through important decisions with understanding and hope.

Lynn draws inspiration from her own strong family connections and strives to foster meaningful relationships within the communities she serves. Through staff training, collaboration, and a deep respect for each individual’s needs and wishes, she encourages personal connections that enhance both resident and staff experiences.

Lynn is passionate about creating positive partnerships and engagement opportunities that enrich the lives of residents, families, and team members alike, ensuring every community she supports embodies warmth, purpose, and belonging.

Samantha Spellman

Director of People Operations

Samantha Spellman is an experienced HR professional with a strong background in process optimization and workflow efficiency. She is passionate about creating exceptional onboarding experiences, believing that a thoughtful first day sets the tone for lasting success, whether for employees or residents.

Before joining NuCare, Samantha earned her master’s degree in higher education administration and held HR roles at Comcast, later working as a freelance project manager. These experiences sharpened her skills in operational excellence, employee engagement, and continuous improvement.

Outside of work, Samantha enjoys reading, cooking with her partner Daniel, and hiking with their dog, Oliver.

Molly Thompson

Director of Corporate Services

Molly Thompson brings a strong background in finance and data analysis, having previously worked in a data-driven role at a Fortune 500 company. At NuCare Senior Living, she leads corporate services with a focus on operational efficiency, process improvement, and cross-functional collaboration.

Her work centers on identifying opportunities to streamline workflows and leveraging technology to enhance service delivery across the organization. Molly is passionate about building systems that support sustainable growth and improve the experience for both staff and residents.

Outside of work, Molly enjoys spending time with her three children, traveling with them to various activities, and staying active in their busy schedules.

Morgan Askey

Regional Operations Director

Morgan Askey brings nine plus years of nursing experience and a deep passion for assisted living and residential care. Her commitment to enhancing the lives of residents is at the heart of everything she does.

As Regional Operations Director, Morgan combines her clinical background with a fresh operational perspective, helping teams deliver compassionate, high-quality care across communities.

Outside of work, Morgan is a proud mom of two whose life revolves around sports—whether cheering on her kids or rooting for UW volleyball and basketball. She enjoys spending time outdoors hiking and walking and finds joy in cooking and sharing meals with family and friends.

Steve Christman

Director of Digital Strategy

Steve Christman brings over a decade of experience in social media, branding, and digital engagement, helping NuCare Senior Living build meaningful connections with residents, families, and staff. His earlier success scaling a company into 47 international markets through social media highlights his strategic insight and storytelling skills.

At NuCare, Steve leads digital communications, ensuring every message reflects the organization’s values of innovation, integrity, and compassionate care. Under his leadership, NuCare’s online presence has become a vital bridge that strengthens community and elevates senior care across Wisconsin and beyond.

Outside of work, Steve enjoys golfing, traveling, and spending quality time with his family.

Emma Schlaefer

Community Liason

As Community Liaison for NuCare Senior Living, Emma Schlaefer combines creativity, empathy, and strong communication skills to build meaningful connections between families, residents, and the broader community. With a master’s degree in education from UW–Madison and a background in teaching, content creation, and marketing, Emma brings a thoughtful and engaging approach to sharing NuCare’s mission.

She is passionate about supporting individuals through times of transition, ensuring every interaction reflects care and compassion.

Outside of work, Emma enjoys writing, attending live music events, and spending time with her husband and their black lab, Virgil.